Laurence Minsky’s New Book Advertising Under One Hour

News Office Staff / Oct 23, 2018

Communication Associate Professor Laurence Minsky’s new book Advertising Under One Hour: Everything You Need to Know with Under One Hour LLC was recently published.

Advertising Under One Hour is a short text that evaluates and covers the history of advertising through understanding key players, process for strategic and creative development, media, and other areas of the field. The text allows audiences to have a grasp on advertising in just one hour of reading and finishing the book.
 
Laurence is the co-author of Audio Branding: Using Sound to Build Your Brand and The Activation Imperative: How to Build Your Brand and Business by Inspiring Action and the author of How to Succeed in Advertising When All You Have is Talent.

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