Laurence Minsky鈥檚 鈥淎udio Branding: Using Sound to Build Your Brand鈥澛燗vailable March 28
Advertising associate professor Laurence Minsky collaborates with U.S. Managing Director of Sixième Son Colleen Fahey to write . The book provides a process for creating an audio brand, contains case studies from such organizations as Michelin, Renault and the Atlanta Convention & Visitors Bureau regarding their use of audio branding, and covers issues such as the dominance of audio-enabled devices, infusing sound into brand identity and building brand presence through daily user experience.
Released through , it was released worldwide March 3 and available for purchase in the United States March 28
Released through , it was released worldwide March 3 and available for purchase in the United States March 28
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