Laurence Minsky Discusses Brand Activation, Audio Branding, and Social Selling With Fjorgecast
Advertising associate professor Laurence Minsky is interviewed on , where he discussed his two recent books, one on brand activation and the other on audio branding: and , as well as his most recent on social selling.
In addition, Laurence also discussed what it means to study advertising at Columbia and how our students benefit from creating portfolios during their studies that transitions into marketable skills and jobs.
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